More motorcycle riders in Mombasa are turning to asset financing to acquire their own boda bodas, as they seek to reduce rental costs and retain more of their daily earnings.
The trend has been highlighted by Abson Motors Dealership, which sold more than 150 Mogo-financed motorcycles within six months, earning recognition under Mogo’s VIP Sales Agent Bike Reward campaign.
Motorcycle ownership allows riders to move away from regular rental payments while giving them greater control over their earnings and an opportunity to build an income-generating asset.
Motorcycles remain an important part of Mombasa’s transport and commercial activities, providing affordable mobility for residents while supporting traders, delivery businesses and other small enterprises.
Mogo Relationship Manager for Dealerships, Eddy Ochango, said financing can help more riders transition from renting motorcycles to owning productive assets.
«“Mogo is committed to making motorcycle ownership more accessible through affordable financing. A motorcycle is more than a means of transport; it is a productive asset that can help people earn a living, support their families and grow their businesses,” Ochango said.»
He said partnerships with local dealerships and sales agents were helping bring financing options closer to potential motorcycle owners.
The VIP Sales Agent Bike Reward campaign was launched in April 2026 and will run until December, with sales agents rewarded after meeting specified motorcycle sales targets.
Abson Motors’ achievement in Mombasa follows a similar milestone by Kapenguria-based Reida Investment Limited, which became the first of 700 participating sales agents to sell 150 motorcycles within six months.
Data from The New Boda-Boda Boom: Thriving Societies, Growing Economies, and Powering Green Transition report estimates that Kenya’s boda boda sector generates about KSh660 billion annually, equivalent to 4.4 per cent of the country’s Gross Domestic Product.
The sector also directly employs more than 2.5 million people.
The report estimates that riders operating self-owned motorcycles acquired through asset financing earn an average of KSh1,100 per day, translating to about KSh26,400 per month when working six days a week.
It further estimates that riders who finance motorcycles can save more than KSh440,000 over five years compared with those who rent.
According to the report, cumulative rental costs over five years can reach about KSh780,000, compared with approximately KSh339,688 under an asset-financing arrangement.
However, actual earnings and savings vary depending on factors such as working hours, passenger demand, operating costs and loan repayment terms.
The increased uptake of motorcycle financing is expected to provide more riders with an opportunity to own income-generating assets while supporting the wider boda boda economy in Mombasa and across Kenya.