As Kenyans gear up for this year’s Madaraka Day celebrations, Coca-Cola has launched a marketing campaign aimed at engaging travellers on the move. The initiative, part of the global “Share a Coke” campaign, includes giveaways of personalized Coke cans to passengers using public transport.
More than 1,000 passengers boarding Easy Coach buses to destinations in western Kenya and Kampala are receiving two Coke cans—one bearing their name and another intended for sharing. The company is also running similar activations at Jambojet check-in counters, where passengers flying to Mombasa, Ukunda, Malindi, and Kisumu are being handed customized cans.
Coca-Cola East and Central Africa’s Senior Communications Manager, Paul Oloo, said the campaign is intended to “make travel more memorable” by creating moments of connection among passengers.
“This Madaraka Day, Coca-Cola is aiming to bring a sense of celebration directly to travellers,” Oloo said.
The activations are part of the wider “Share a Coke” campaign, which Coca-Cola relaunched in Kenya in April.
Initially launched in 2011, the campaign has been revived with a focus on appealing to younger consumers, especially Generation Z, who value personalization and authentic experiences.
In addition to targeting travellers, Coca-Cola has planned nationwide activations at malls, colleges, eateries, and other public venues. The campaign is also being promoted on social media platforms including using the hashtag #ShareaCoke.