Coca-Cola targets travellers with ‘Share a Coke’ Campaign ahead of Madaraka Day
As Kenyans gear up for this year’s Madaraka Day celebrations, Coca-Cola has launched a marketing campaign aimed at engaging travellers on the move. The initiative, part of the global “Share a Coke” campaign, includes giveaways of personalized Coke cans to passengers using public transport. More than 1,000 passengers boarding Easy Coach buses to destinations in […]
Gov’t steps in to safeguard local rice farmers in Mwea
The Ministry of Agriculture and Livestock Development has moved to safeguard the livelihoods of rice farmers under the Mwea Irrigation Scheme by announcing a sh.500 million intervention to mop up local rice stocks, following concerns over the impact of rice imports on local sales. This follows a high-level stakeholders’ meeting held on May 29 at […]