Journalists have been urged to embrace Artificial Intelligence (AI) and explore its potential to enhance their work while remaining mindful of ethical considerations.
Speaking in Mombasa during the Kenya Correspondents Association (KCA) regional forum to commemorate World Press Freedom Day, Media Council of Kenya (MCK) Coast Regional Coordinator Maureen Mudi said AI can be a valuable tool if used positively.
This year’s World Press Freedom Day, observed annually on May 3rd, was themed “Reporting in the Brave New World: The Impact of Artificial Intelligence on the Press and the Media.”
“We must accept that AI is here to stay. As media professionals, it’s up to us to find ways to enhance our skills using it. Most importantly, we must understand the ethical implications of AI use. At MCK, we have already established a task force to develop guidelines on its application in newsrooms,” said Mudi.
She noted that AI platforms can be particularly useful for community media, including in helping journalists apply for grants.
“For those using premium versions of AI platforms, these tools can suggest grants tailored to your needs based on eligibility criteria,” she said.
However, Mudi cautioned against over-reliance on AI, emphasizing the importance of critical thinking.
“AI should not replace your brain. Don’t become lazy. Use AI to support your work, not to do it for you,” she warned.
Mudi also encouraged journalists to take advantage of online resources to improve their skills.
“Let’s upskill. There are many tools online that can help you grow professionally. Instead of spending hours scrolling on TikTok or other social media platforms, take some time to explore tools that can enhance your work. Invest in building your capacity,” she urged.
KCA Coast Region Chair Omar Abdalla Shungu echoed her sentiments, warning that AI can also be misused.
“If you’re not careful, AI can be exploited to generate and spread fake news,” Shungu said.
Also present at the forum were Muslim for Human Rights (MUHURI) and Haki Africa Rapid Response Officers Francis Auma and Mathias Shipeta, who reaffirmed civil society’s support for press freedom.
“Civil society organisations have always, and will continue to, work closely with the media. Without media support, many of our activities wouldn’t be possible. The press is a vital partner in our work,” said the officers.